Backlot Productions

Culture

Backlot Productions & Creative is a hybrid digital creative agency + production company producing fresh, original and unique programming for your brand or entertainment property that suits your creative needs. Collaborators who believe in teamwork, we are an extension of our clients, and never forget that. Together, we’ll tell your unique story and grow your brand through customized, shareable content.

Our Capabilities

video  
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REFINERY & SMARTWATER
BE A BADASS (8) EPISODE SERIES
EPISODE 1 “ MMA"

VEVO
"VEVO TOUR EXPOSED:
MILEY CYRUS BANGERZ TOUR"

BMW
“COMMERCIAL: BMW “NEW WORLD”

ISH ENTERTAINMENT
“HOUSE OF ETHNICITY” SIZZLE

SPARK NETWORKS / JDATE
“INTRODUCING THE NEW JDATE” CAMPAIGN

UFC
Ultimate Fighter Promo For Fox

HULU
“THE SHRINK IS IN” SIZZLE VIDEO

ZYPPAH
“REAL HOUSEWIVES OF SNORING FACEBOOK CAMPAIGN”

E! NETWORK
THE HUNTSMAN: WINTER’S WAR PROMO

IN PARTNERSHIP WITH POISON
“ROADSIDE MEMORIALS” SIZZLE

FUSE
“BEHIND THE SCENES:
ANYTHING COULD HAPPEN - ELLIE GOULDING”

USA
“NCIS” PROMO

CHRISTIANMINGLE
6-EPISODE SERIES “THE RELATIONSHIP SERIES”

HUMANA
“GAME CHANGER" SOCIAL CAMPAIGN

MTV
“BEHIND THE SCENES: VMA’S KIA”

AMERICAN HEART ASSOCIATION
EXPERIENTIAL "GO RED FOR WOMEN" CAMPAIGN

SAMSUNG
DIGITAL SERIES “WHO WHAT WEAR”

FXM
“HOTEL TRANSYLVANNIA” PROMO

GM
SOCIAL MEDIA SERIES "CRIZE-ARATI"

CBS
"JESSE STONE" ON-Air PROMOS

DAFT PUNK BIO
For JayZ’s Company TIDAL

POST CEREAL
"PEBBLES BOWL: TEAM FRUITY v.s. TEAM COCO"

HENNESSY
HENNESSY CORPORATE SIZZLE

Services

Ideate

We’ll create a customized video content plan specifically for your brand and its unique messages.

Develop

We’ll help identify your brand story and content approach for digital and social engagement.

Production

We'll map out a comprehensive production plan for your video content and create original content that resonates with your target audience.

Engage

We’ll bring your vision to life with our talented team, dedicated to your content’s success.

Our Creative Collective

Heart, humor and compelling story lines are infused into every piece of content. Our content tells the complete story, inspires audiences and provokes them to action. With creativity, passion and clarity, we produce video and broadcast content for studios, networks, record labels and brands.

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Dana Richie

CEO | Executive Producer & Executive Creative Director

Award-winning journalist and seasoned story-pro Dana Richie is Executive Producer and CEO of Backlot Productions. Since forming the company in 2003, Dana has been the company’s creative director and showrunner. Under Dana’s leadership, she and her team has created both original and partnered content that has been embraced by studios, networks, record labels and top US brands. Under Dana’s vision, Backlot has experienced tremendous growth from entertainment marketing production company to branded video content agency. Client assignments she is responsible for include global marketing TV and film content for Sony Pictures Television; entertainment digital spots and series for VH1, Fuse, Crackle and Yahoo!; lifestyle series development for Hulu, plus branded integration and video partnerships with Heineken, Scope, Cover Girl, Starburst, Vitamin Water, Tecate, Burger King, Hard Rock Cafe and GM to name a few. Dana’s the creative force behind every Backlot story. Having enjoyed a 20+ career in Hollywood, she has previously worked at ABC News 20/20 where she worked with Barbara Walters in NY and won several awards including a Cine Golden Eagle and Genesis Award. She’s also worked at CNN, and VH1 where she ran News, Series and Specials, becoming the company’s top celebrity interviewer and director, marketing A-list film, music and TV projects. Along with the company’s entertainment and branded projects, Dana takes pride in Backlot’s non-profit endeavors which include videos with the American Heart Association, Lupus LA, Cancer Schmancer, Point Foundation, Friends Of The Family, B’nai B’rith, Save The Music and The Concern Foundation; she also volunteers for Stand Up To Cancer.

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David Gardner

producer

David is a two time Emmy Award Nominee who has produced, written and directed a variety of television shows, documentaries and web series. He wrote, produced and directed a short film for VCA Antech, which received the Telly Award for Best Corporate Image Video of 2013..  A DGA member, David has produced, directed and written over 200 hours of television for various outlets, including CBS (The Insider), NBC (Access Hollywood), FOX, NFL Network (No Huddle), Revolt TV (Revolt Live), BET (A Tribute to Whitney Houston) & TV One (TV One Access, Aretha Franklin - Queen of Soul). He also produced and directed hundreds of web series and sizzle reels for clients as varied as Victoria's Secret, GM, SONY, Warner Bros., Columbia Pictures, VCA Antech, Columbia Records, and many more.

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HOLLANN SOBERS

executive in charge

With over 10 years in the media industry, Hollann’s creative drive is the force behind producing innovative linear and cross platform content from concept through delivery. Her ability to manage all facets including operational logistics, financial management, legal affairs, and network relations resulting in cost effective productions. She builds and fosters production teams that produce compelling content and achieve creative initiatives making her an asset to any team. Through a positive solution-oriented approach, Hollann efficiently executes short and long form original, promotional, and branded content production spanning various formats and genres. She has held positions in VH1 production management overseeing original programming for on air and online, including Love & Hip Hop NY, Black Ink Crew, Tool Academy, Free Radio , VH1.com and VH1 Rock Docs. Most recently, Hollann has managed the on air promotions and brand creative departments for SundanceTV and Al Jazeera America.”

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Kris Jenkins

Editor

Kris Jenkins is an award-winning editor who started out her career in the challenging and lucrative field of high school reunion videos. Sensing her future just may be elsewhere, she quickly moved into commercials and signed up with Cosmo Street in Santa Monica to edit national campaigns for clients including Panasonic, Jaguar and Budweiser. After several years as a staff editor, she decided to check out the life of a freelancer and began by working for Click 3X, Imaginary Forces and Autonomy. She even went to Germany to work on BMW’s installation at Munich’s Museum of Modern Art. She came back to LA with an award in her pocket and fast landed at NuContext Creative cutting promos, sizzle reels, upfronts and branded content for the next 10 years. She has been working on exciting new projects as a freelance editor since early 2014 with companies including B2+, Big Block LA and Fox Sports. When not using her keen editorial eye and Avid expertise at work, Kris spends her time hiking and cruising Southern California’s winding seaside roads in her convertible (with the top down, of course).

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Sean Drummond & Chelsea Bo

Producers | Directors

Chelsea and Sean graduated from Loyola Marymount University with a degree in Film Production, they have been focused on creating music videos, branded content, commercials, documentaries, and narrative films. Their primary goal for Paxeros Creative is to build a community where passionate and forward-thinking creatives can have a career making inspiring content for clients, streaming platforms, and studios.

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Andrew Zenn

Director

Andrew Zenn is a Los Angeles based director, editor, and producer with a focus in comedy and branded entertainment for the Internet and television. Andrew’s projects have amassed millions of views online and he has a growing repuration for imagining and creating intuitive and sharable video content. Andrew’s projects are regularly featured on Time, The Huffington Post, BuzzFeed, and College Humor; his current portfolio includes a wide variety of content ranging from original web series to viral videos and branded entertainment.

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Brendan Calder

Director of Photography

Brendan Calder is an independent filmmaker from Monterey, California and currently resides in Los Angeles where most of his work is based out of.  Brendan shot Smartwater’s series for Backlot ‘Be A Badass’ and has worked for countless brands like Reebok, Converse and Verizon, and ad agencies, including 72andSunny.

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Jamee Ranta

Line Producer

Jamee is a well sought after commercial, film and music video producer. She is Backlot’s go-to producer to bid on projects and she infuses her expertise and creativity on every project.

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Ryan Thiel

Post Production

As the samurai of the team, Ryan brings 15 years experience developing amazing promotional content. Like all true samurai, he keeps his work clean, crisp and precise. He prides himself on entertaining the consumer while informing them about products

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Natalie Sarraf

Producer + Correspondent

Natalie Sarraf is a freelance field producer and entertainment correspondent who’s had a longstanding relationship with Backlot. Based in New York, she handles Backlot’s productions on the east coast. In her most recent venture with the company, Natalie was the New York correspondent for the entertainment show Planet 360, which aired on Hallmark and the TV Guide channel. Natalie has interviewed some of the biggest names in entertainment; Hollywood stars such as Oprah Winfrey, Angelina Jolie, Jack Nicholson, Will Smith, Jennifer Lopez, Matt Damon, Tom Hanks, Leonardo DiCaprio and Brad Pitt, music legends such as Ringo Starr, Neil Diamond, Justin Timberlake, Celine Dion, Andrea Bocelli, Mary J. Blige, Garth Brooks, Coldplay and Rihanna, fashion icons such as Stella McCartney, Marc Jacobs and Roberto Cavalli, supermodels like Heidi Klum, Naomi Campbell, Adriana Lima, Tyra Banks and Alessandro Ambrosia, teen sensations such as Robert Pattinson, Selena Gomez, Miley Cyrus and Justin Bieber, comedians like Chris Rock, Larry David, Will Ferrell, Jim Carrey, Steve Carrell and Ben Stiller and star athletes such as David Beckham, Mike Piazza, Julius Erving (Dr. J), Drew Brees, Blake Griffin and Wayne Gretzky. She researches, writes, produces, conducts interviews, field directs and assists in edits. Her client roster includes NBC, HBO, CBS, CW, VH1 News, Access Hollywood, A&E Biography, Sony Pictures, Paramount, Extra TV, Cinemax, Picturehouse, KTLA, VH1 Promos, among many others. Natalie covers TV and movie premieres, domestic and international junkets, music videos, commercials, set visits, promos, launch campaigns, charity events, restaurant and store openings, health and fitness stories, art exhibitions, fashion shows, DVD bonus features and all major award shows including the Oscars, Emmys and Grammys. She began her career working in media relations at HBO, and later CBS, before parlaying her writing, talent and public relations skills to the other side of the press line. Natalie is a graduate of the University of Michigan, with a bachelor’s degree in communications.

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Giselle Rivera

Producer + Casting Director

Giselle Rivera is a savvy leading producer, entertainment news correspondent, and expert of pop culture. Beginning her industrious career at MTV Networks in New York, she has created programming for ABC, NBC, MTV, Bravo, CMT, TLC, AOL, and VH1 among other outlets. Giselle first honed her writing and producing skills on popular series such as 100 Greatest series and The Fabulous Life series. Giselle moved to Los Angeles in 2007 to expand her production portfolio and use her entertainment expertise to interview talent at red carpet events and produce for live shows. When talking up the talent, whether on- or off-camera, Giselle quickly earns their trust, enabling her to get the best and most candid quotes. She has interviewed an array of celebrities including George Clooney, Cher, Sandra Bullock, Katy Perry, and Ozzy Osbourne. Giselle’s extensive pop culture knowledge has awarded her the opportunity to write material about music legends such as Def Leppard and Cyndi Lauper, as well as young starlets like Christina Aguilera and Hilary Duff. Because of Giselle’s exceptional ability to promptly resolve concerns and complete deadlines, she is often entrusted with the most complex projects. She thrives within the deadline intensive, 24/7 production environment and treats news, specials, and other projects with equal passion. Giselle’s currently a freelance red carpet correspondent and producer as well as a live tv producer on the senior creative team of Dancing with the Stars.

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Isaac Meza

Production Supervisor

Issac Meza has a long-standing relationship with Backlot Productions. He shoots, edits and is involved in most all of Backlot’s projects. Originally from California’s Rancho Cucamonga, Issac graduated from Long Beach State and became immersed in video production. His credits include production coordinating on the Emmy Award winning show on A&E “Intervention” as well as VH1 red carpets, set visits, and premieres for VH1 News & Digital. Issac also works on short films and music videos and brings his smile and great attitude to every project as well as his ability to communicate with clients in both English and Spanish!

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Kristie Sherrer

Project Manager

With a combination of detail oriented precision, and big picture brand strategy, Kristie has created and executed experiential campaigns and activations for brands including Gucci, Lacoste, Hugo Boss, Visa, General Motors, New Balance, Sally Hansen, Paco Rabbane and others. 

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Scott Thiel

Editor + Producer

Scott Thiel, the older half of the Thiel brothers is inherently a producer at heart and by trade. He is the glue guy who works to make sure that a project lands in the best place possible. With over 15 years of experience in TV and promotional media properties, his aesthetic ideals are based in Film and translate to well to the vast array of New Media properties that exist in the content landscape today. At the heart of it, his background in shooting and editing allow for him to provide a hands on approach to facilitate the budget. Everybody from the EP to the Writer to the Editor benefits from his team first approach.

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Andrew Fowler

Graphic Designer

Andrew is a freelance graphic designer specializing in minimalist design, branding, typography, and advertising.  He enjoys loud music and good times and good design. He started designing as a teenager and had no idea what graphic design was; he just knew he liked making fliers for concerts. He has worked with large agencies such as W+K, Twitter, 24/7 Laundry Service, Birksun, FCA, and Nike. He has a huge passion for music and is interested in all aspects from advertising, apparel, branding, packaging, print, and digital.

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John Volturo

Marketing Strategist

A market-savvy Executive behind some of the biggest aspirational brands today, with a proven track record of overcoming revenue and profit challenges. He helped produce over $1B in revenue across highly competitive categories, leveraging entrepreneurial drive and market acumen through the creation and execution of exceptional brands and marketing strategies at companies that include: Spark Networks (ChristianMingle.com, Jdate.com), Guthy-Renker (Chaz Dean Wen, Sheer Cover, Tony Robbins, Winsor Pilates, Entertainment brands), Bertelsmann (BMG Direct/Columbia House), Viacom (Showtime) and Beachmint (Jewelmint, Shoemint). 

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Outlaw Laboratories

Post Production

Outlaw Laboratories is a production company that delivers high quality network programming, short films, in-show packaging, commercial spots, and main title sequences for both broadcast television and big screen distribution. Outlaw Laboratories is comprised of experienced producers, directors and financial advisors. With backgrounds ranging in film, television, visual effects, advertising, radio, marketing and finance, Outlaw Laboratories has been able to excel not only in their creative vision but in client satisfaction as well. Clients choose Outlaw Laboratories not only for their proficient skill set but for their cutting-edge approach to each and every project. Outlaw Laboratories is not one of many but, one of the few to watch – turning unique ideas into lucrative properties.

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Alexandra Toulch

Canadian Producer | Correspondent

Alexandra is the Canadian liaison for Backlot Productions. This Montreal-born social media journalist has a well rounded background with extensive knowledge in video production, on-air broadcasting/hosting and social media management. Her career began working alongside an award-winning journalist for the Associated Press Television News. During that time, she honed skills in television and radio news writing, reporting, shooting and interviewing. She simultaneously graduated from the Montreal Radio and Television School with both a radio and television broadcasting diploma. Alexandra also studied Communication Studies at Concordia University, one of Canada’s leading communication schools. At Backlot, Alexandra brings a young, fresh and innovative angle to the table. Her digital and interpersonal skills combined with her social media / marketing knowledge make her an important asset to this company. Most recently, Alexandra started a boutique video agency called City Regal (www.city-regal.com) specializing in event coverage and corporate videos. Only two years young, City Regal has grown rapidly and has become very well respected within the Montreal community!

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Travis Payne

Executive Producer

Emmy-nominated choreographer, director, and producer Travis Payne is an acknowledged innovator of screen, stage, and song, and co-founder/principal of Travis Payne Productions, a full service entertainment production company. Payne’s work encompasses some of the most influential visual and musical moments of contemporary pop culture, created for and performed by global entertainment icons from Michael Jackson, Beyonce, Lady GaGa to Shakira, Usher, Jennifer Lopez, Mick Jagger, to The Pussycat Dolls’ Nicole Scherzinger, Mariah Carey and Madonna.

Client & Partnership

Digital and video content is our expertise and specialty. It’s all we do In fact, it’s how we built our company. Backlot began as the early pioneers of digital branded entertainment before it became “a thing” and evolved into a full-service content agency. We tackle content from all angles: data, analytics, target audiences...along with tone, voice, art...and most important, heart. With our content team, you’ll receive extensive research, artistic intuition and dedicated partnership.

Some of our Projects

Smartwater & Refinery29 - “Be A Badass” - 8 episode series • Introducing The New JDate - “Eh” • ChristianMingle - “Journey To Israel” with Israeli Ministry of Tourism • Zyppah "#NoSnoreSexMore" • Humana - “Gamechanger” • American Heart Association - “Go Red For Women” (Experiential) VH1 + Subaru - “Live In Napa Valley” • GM “Cruze-Arati” Series • Crackle’s - “Smokin’ Crackle Movie’ with the Sklar Brothers" • Jeep + Yahoo! - “Inside & Out Series” • Yahoo! - "Cover Girl & Drew Barrymore" Content • Yahoo! - "Bridesmaids" campaign • Burger King’s "New Menu Campaign" with David Beckham, Jay Leno, Mary J Blige, Sofia Vergara, Salma Hayek and Stephen Tyler.

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Connect

We’d love to hear from you! Please give us a call or drop us an email
and someone from our office will be in contact with you shortly!

DANABACKLOT@GMAIL.COM | 310.339.4208

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Let's Create Your Vision